The 2026 SEMA Show is shaping up to be a significant moment for the mobile electronics industry. More than 100 brands will exhibit in the dedicated Mobile Electronics section this year — a number that reflects both the size of the category and the momentum behind it heading into the show's November 3–6 run in Las Vegas.
The Numbers Behind the Growth
The SEMA Market Report puts the U.S. automotive mobile electronics aftermarket at $3.36 billion. That's not a niche figure — that's a mainstream industry, and the SEMA floor reflects it. Audio systems, security products, smartphone integration technologies, and driver-assist systems are identified as the most rapidly evolving segments in the space.
The demographic data is equally telling. Most mobile electronics segments see 55% to 67% of spending coming from buyers under 40. Younger consumers are driving this market, and they're buying technology that enhances how their vehicles connect, entertain, and protect them. For the aftermarket industry, that's a strong foundation for continued growth.
Legacy Brands, New Products
The Mobile Electronics section at SEMA has always had a strong core of brands that have been fixtures at the show for decades. BlackVue, Blaupunkt, Cobra Electronics, Kicker, Metra Electronics, Rockford Fosgate, and Stinger are all returning and expected to debut next-generation products that push performance, connectivity, and design forward simultaneously.
Tom Gattuso, SEMA's Vice President of Events, framed it well: "From immersive audio and intelligent infotainment to safety-focused technologies like radar detection and dash cameras, this is where drivers experience innovation firsthand. The presence of long-standing brands alongside emerging companies underscores the strength, heritage and forward momentum of this industry segment."
That last point matters. It's not just the legacy brands expanding their lines — emerging companies are entering the space too, which is a sign of a healthy market with room for new ideas.
What to Watch at SEMA 2026
The categories generating the most attention this year span the full range of connected car technology: advanced car audio systems, infotainment platforms, radar detectors, dash cameras, driver assistance tools, and integrated vehicle electronics. The through-line across all of them is connectivity — products that make the vehicle smarter, more responsive, and more personal to the driver.
SEMA Week runs November 3–6 in Las Vegas, with public access on Friday and SEMA Fest Friday night. If you're in the industry or just serious about what's coming next in car audio and connected car tech, this is the week to pay attention. We'll be watching closely and sharing what matters from the show floor.