SEMA announced on October 8 that Jay Leno will join Harley-Davidson President and CEO Artie Starrs for a conversation at its 2026 kickoff breakfast.
The gathering is scheduled for November 3 at 7 a.m. in the Westgate Las Vegas Resort & Casino ballrooms, before the show floor opens. Harley-Davidson is also joining the expanding Powersports, SxS & Lifestyle section in West Hall.
What else is on the program?
The breakfast includes Best New Product Awards across 15 categories, plus Manufacturer of the Year and Channel Partner of the Year announcements. The main show runs November 3–6.
Why we’re watching
For 12 Volt Outlet, the interesting connection is the overlap between custom vehicles and motorcycle audio. We’ll keep actual product announcements separate from event previews.
Conceptual illustration; not a photograph of the SEMA Show.
