If you've been following the car audio industry, this one's a big deal. Alps Alpine North America, Inc. — steward of the legendary ALPINE brand — has just announced a strategic distribution partnership with VOXX By Gentex Corporation, one of the most established names in aftermarket vehicle technology. Effective January 1, 2027, VOXX becomes ALPINE's exclusive U.S. distributor.
That means VOXX takes the wheel on U.S. sales, distribution, marketing, dealer support, and service — while ALPINE stays focused on what it does best: engineering and producing the premium audio and multimedia gear you've trusted for decades.
Why This Partnership Matters for Dealers and Enthusiasts
ALPINE has been a cornerstone of the mobile electronics world for over 40 years. Head units, amplifiers, speakers, navigation, and vehicle integration — the brand has earned its reputation one carefully engineered product at a time. The challenge has always been U.S. market reach and dealer support infrastructure. That's exactly what VOXX brings to the table.
VOXX is no stranger to premium automotive tech. They specialize in remote start systems, rear-seat entertainment, driver safety solutions, commercial and fleet technology, and vehicle security — and they have the dealer relationships and distribution network to back it up nationwide.
Together, this partnership is designed to give ALPINE the U.S. operational muscle it needs to expand dealer access, improve customer support, and accelerate growth — without compromising the brand heritage and innovation that define it.
What the Leadership Is Saying
"This partnership represents an important milestone for the future of the ALPINE brand in the United States. VOXX has established a strong reputation for supporting premium automotive technology brands and maintaining deep relationships throughout the aftermarket industry. By combining ALPINE's heritage of innovation and premium audio performance with VOXX's sales, marketing, and distribution expertise, we are creating a stronger foundation for our dealers and customers while enhancing the overall ALPINE experience in the U.S. market."
— Kunihiko Sato, Executive Director, Brand Business Unit, Alps Alpine North America, Inc.
"ALPINE is an iconic brand with tremendous history and a loyal following. Our goal is to honor everything that made this brand special while providing the investment, dealer support, marketing strength, and operational capabilities needed to accelerate its future growth in the United States."
— Aron Demers, Senior Vice President, VOXX
What This Means for the 12V Industry
For installers, dealers, and enthusiasts, a stronger ALPINE U.S. presence is good news. Better dealer support means faster access to product, more responsive service, and a brand that's got real operational backing in the U.S. market going forward. VOXX and ALPINE have also committed to collaborating on U.S. market-driven product planning — meaning what gets built will be shaped in part by what American shops and consumers actually need.
At 12 Volt Outlet, we stock ALPINE gear because the quality speaks for itself. This partnership reinforces why ALPINE is a brand worth building around — and it signals a strong future for dealers and end customers alike. Stay tuned as we follow how this rollout develops heading into 2027.
About Alps Alpine
Alps Alpine Co., Ltd. is a leading manufacturer of electronic components and automotive infotainment systems, with a history of innovation dating back to 1948.
About VOXX By Gentex Corporation
VOXX By Gentex Corporation is a wholly owned subsidiary of Gentex Corporation, specializing in remote start, security and telematics, rear-seat entertainment, driver safety, automotive interior enhancements, and commercial and fleet solutions.